Slogans & taglines
Slogans and taglines are often is look upon as being easy peasy. Because they are so short. But that is exactly why they are the exact opposite: hard nuts to crack. Everything needs to be boiled down to a few words. It needs to sound good and be catchy. All in all quite a mouthfull.
Here are some of the slogans and taglines I have been involved in the creation of.