Headlines & Body Copy
Writing headlines and body copy is thrilling. No less. Especially headlines. The playing with words and adding several layers of meaning is pure fun. Simultaneously, of course, you need to keep the balance, so the headline keeps the tone of voice. Writing for a funky, sexy brand needs a funky, sexy tone of voice. And a playful one needs playful copy. To a certain extent. Of course there also needs to be a lot of neutral and deadpan serious copy.